How to keep track of artwork, collectors, and prospects all in one program.

Let’s talk about a little business. Being entrepreneurial as an artist is important if you want to sell your work. Email marketing is one of the most profitable marketing strategies for any business – and yet the most creatives do it wrong, if at all. You absolutely can’t just rely on Twitter, Facebook, Instagram or … Read more

Vanity Galleries | Photo Encaustic with Clare O’Neill

When is it OK to Pay-to-Play? To some extent we all pay-to-play in the art world. We must spend money to get our work seen. Essentially if you’ve ever been part of an art fair, you’re engaged in pay-to-pay. You’ve paid money for the privilege of a space where you can spend time meeting collectors, … Read more